An AI-based App that empowers new mothers by translating baby behavior
CuteTalk
What’s CuteTalk?
Motivated to improve and save new mothers’ lives, I designed an App with an AI-based baby behavior translator to reduce their frustration.
Role
Solo UX designer
Tools
Figma, Protopie
Timeline
June 2022 to Feb 2023
Improve the life of new mothers
Originally, I thought motherhood equaled happiness and was filled with love and joy. To my surprise, nearly every one of my novice-mother friends has complained about feeling overwhelmed and lonely while caring for their babies. When I finished conducting the secondary research, I found that up to 85% of new mothers suffer from postpartum depression (Johns Hopkins Medicine, 2022).
3 pain points from user interviews
After interviewing 5 new mothers, and creating a persona and user journey to empathize with their experiences, I went forth to conduct a few rounds of ideations. Finally, I distilled 3 concrete pain points that can inspire me efficient solutions to help my persona, Linda.
Inexperienced in taking care of a baby
As Linda, I need an effective method that can inform me of the baby's needs because I experience difficulty to soothe the crying baby so that I can win more time to rest.
a reliable baby-tracking tool
As Linda, I need to have a reliable tool to track my baby's daily living pattern because I always feel nervous about the baby’s hunger and sleep so that I can reduce my anxiety.
Absence of support from family members
As Linda, I need a way that can encourage my family members or other caregivers to actively take care of the baby, because I feel exhausted, so I will feel emotionally and physically supported and empowered.
Design a product for new mothers
Help mothers identify baby status in the real-time
Live video stream: Real-time viewing of the baby.
Baby states: Algorithms analyze camera data to show users their baby's possible status, needs, and thoughts.
Find out why: Click to know how the system identifies the baby's facial expressions, body movements, and sounds on an immersive screen.
Enable mothers track their baby’s living patterns with ease
Baby log: Users can add events to the baby log, such as feedings, diaper changes, etc.
Auto-generated diagrams: The system generates a comprehensive baby log with diagrams, helping users understand the baby's living patterns.
Minimizing user friction: Created an "Add to log" feature for users to log important events separately from system-generated information. AI-generated results are stored in the video history session for reference.
Allow mothers to refer back to previous videos
History videos: Users can review video clips generated by the system for past events.
Baby state information: Users can observe details in the video to understand additional baby cues and make informed judgments, such as identifying hunger cues through body language and facial expressions.
Enable mothers to invite other family or caregivers to join
Invite family or caregivers: Mothers can invite other caregivers by providing their email addresses. The app sends invitations for them to join and view the baby.
Visit times: Family members’ and caregivers' visit times are displayed on the list, serving as a reminder for family members to provide support, share duties, and offer emotional assistance to mothers, reducing their burden and promoting a sense of support.
Iteration based on usability testing
Iteration for the analysis & visualization feature
Iteration for the baby log feature
What do my prospective users think?
8/10 & 7.75/10
Satisfaction & Recommendation
Whatever it is, the way you tell your story online can make all the difference.
8/10 & 7.5/10
Usefulness in better understanding the baby
The efficacy in helping new mothers better understand their babies’ behavior and living patterns has received a rating of 8 out of 10 and 7.5 out of 10 respectively.
From 6.5/10 to 7.5/10
The enhancement of user trust through design
Users have rated their level of trust in AI at 6.5 out of 10. However, the data visualization design of the infant motion capture feature in this app has been rated 7.5 out of 10 in improving user trust.
What have I learned?
How to deliver a UX product from scratch
In this project, I experienced the complete process of developing a UX product from scratch. Throughout this journey, I identified problems in my daily life, conducted thorough research, analyzed user feedback, and created personas. I generated innovative solutions, sought expert feedback, defined the project scope, mapped user flows, and sketched interfaces. I developed both low-fidelity and high-fidelity prototypes and conducted three rounds of usability testing. Ultimately, I delivered a satisfying product that resonated with users. I am proud of my achievements in this project.
The benefits of putting users first
Acknowledging and embracing the perspectives of our users is crucial. By dedicating time to truly listen to their thoughts and observe their behaviors, we can gain valuable insights. Whether it's during user research to understand the problem space or usability testing to assess user satisfaction, users provide invaluable contributions. Their input has played a significant role in my continuously improving this product, and I am sincerely grateful for their involvement in my research.
The importance of the attention to detail
Through several rounds of design iterations, I have gained a deeper understanding of how attention to detail can enhance overall product design. For example, I have learned how to: maintain a unified design language while ensuring a clear visual hierarchy, design a typography design system that achieves a distinct hierarchy without becoming overly complex, highlight important information, and provide necessary textual cues through design, design interfaces in a dark mode that maintain visual consistency and ensure legibility of text. I truly experienced the importance of attention to detail in enhancing overall product design.